Last 30 days ends on each profile's latest data day (LinkedIn Oct 15; Facebook and Google Oct 17, 2026), and change compares it with the 30 days before. SocialPilot gives monthly page totals, so 30-day totals are worked out by spreading each month's total evenly over its days. Top posts are posts published in the window, ranked by LinkedIn impressions and Facebook post reach. SocialPilot gives no per-post numbers for Google, so Google posts are ranked by the Facebook reach of the same post (posts that ran on Google only are listed last). Google rating and reviews are today's totals.